#B2B #Software #Startup #CustomerAcquisition
Hey everyone! 👋 Have you ever wondered how top B2B software companies like Brex, HubSpot, and Loom got their first 100 customers? I dove deep into their strategies and found some fascinating insights:
– Brex tapped into a niche market by targeting foreign founders with no U.S. credit history.
– HubSpot leveraged content marketing early on and established themselves as industry leaders.
– Loom gained traction through a successful ProductHunt launch.
– Amplitude turned a failed app into a successful analytics software through outbound sales.
– Typeform differentiated themselves with a unique design and in-product virality.
– Gusto focused on tailored outreach to a specific group of companies for success.
My key takeaway? Direct outreach and sales are crucial in the early stages of a B2B software startup. It allows you to gather valuable feedback, refine your messaging, and better understand your target market.
Looking for more in-depth tactics and details? Check out my detailed write-up here: [Link to detailed blog post]
What do you think about these strategies? How would you apply them to your own B2B software startup? Let’s discuss and learn from each other’s insights! 🚀💡
Love it. as an app creator, my first instinct is to use campaigning like google ads, tiktok ads, etc. But a few downloads I get at first are usually from tiktok dms, direct messaging to customers on linkedin, and forcing friends/families to download.
Very interesting. How were you able to discover these main levers? Thanks for linking your detailed write up!