#AdStrategy #DigitalMarketing #CTR #CopywritingTips
Hey fellow marketers! 👋 How do you decide which ad angle to test first in a competitive niche? I’ve been using a 7-Step SCRIPT Process for my client’s ads that consistently deliver 2.5% CTRs. Want to know more? Here’s a breakdown:
🔍 Step 1: Identify a Core Desire
– Find your hungry audience with the highest pain points, and target them.
🎯 Step 2: Customer Awareness Levels
– Tailor your message based on your customer’s level of awareness.
📈 Step 3: Refine Market Sophistication
– Understand where your product stands in the market and how to differentiate it.
💡 Step 4: Investigate Your Product
– Focus on life-changing benefits and offer better performance.
💭 Step 5: Psychology
– Tap into human desires to create compelling ad copy.
✏️ Step 6: Tailor Your Copy
– Use proven copywriting frameworks like AIDA and PAS for effective messaging.
📖 Step 7: Story Selling
– Craft ads with a compelling story to make them more memorable.
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Share your thoughts and any strategies you’ve found successful in crafting high-performing ads! Let’s help each other grow. 💬 #MarketingTips #GrowthHacking #AdStrategies