StartupJourney #UserAcquisition #MarketingStrategies #BioLinkPage #MVPLaunch
Launching in a Crowded Market: The Challenge
Starting in the competitive world of bio link page builders taught us valuable lessons about standing out and gaining traction. Despite the competition, reaching our first 100 users in just 21 days was a major milestone for our product, liw.bio. Here’s how we did it:
Product Confidence and Unexpected Success
Two weeks ago, we celebrated our first paying customer, a significant achievement that boosted our confidence. Yesterday, we reached 103 users, which was beyond our expectations. 🎉 Here’s a breakdown of the strategies we used:
Launching the MVP Quickly 🚀
- Rapid Development: We focused on building and launching our Minimal Viable Product (MVP) as swiftly as possible.
- Validation: Speedy launches helped us get immediate feedback, reducing stress and keeping the momentum.
- Bootstrapped: Operating without external investment pushed us to be efficient and resourceful.
Utilizing Facebook Groups
- Business Groups: We joined several business-oriented Facebook (Meta) groups.
- User Acquisition: Leveraged these groups to acquire a couple of users.
- Engagement: Active participation without spamming helped gain trust and visibility.
Engaging Reddit Communities
- Targeted Subreddits: Joined relevant Reddit threads where people discussed "link in bio" tools.
- Genuine Engagement: Contributed valuable insights and comments, avoiding spammy behavior.
- Organic Growth: This method brought us authentic engagement and user signups.
Leveraging First Product’s Newsletter
- Email Campaign: Utilized our newsletter from our previous product to introduce liw.bio.
- Mixed Results: This channel didn’t perform as expected, possibly due to differing user interests. Still a learning point! 🤔
Tapping into WhatsApp, Slack, and Discord
- Personal Networks: Reached out to friends and social circles through messaging apps like WhatsApp, and platforms like Slack and Discord.
- Feedback Loop: Solicited feedback which proved valuable for product improvement.
- Encouragement: Personal connections not only provided users but also moral support.
ProductHunt Launch
- Product Launch: Featured as the 6th product of the day on ProductHunt.
- User Spike: Gained over 20 users in one day from this platform.
- Visibility: Helped us reach a broader audience quickly.
What’s Next? Staying Agile and Learning 📈
- Focus on Effective Channels: Double down on strategies that yield results.
- Explore New Platforms: Expanding efforts to TikTok, Instagram, and LinkedIn for further growth.
- Continuous Learning: We remain in a constant state of learning, tweaking strategies based on feedback and performance.
Conclusion
Embarking on this journey with liw.bio in a dense market was challenging but rewarding. By moving quickly, leveraging our networks, and engaging genuinely with potential users, we hit our first 100 users milestone in just 21 days. The journey is ongoing, and the experiences so far lay a solid foundation for future growth. Stay tuned as we continue to learn and evolve! 😊
Let’s continue to support each other in this journey
Congrats! 100 users is a big milestone.
Make sure to keep an eye on churn, and not only on topline growth rate.
GG man! Keep crushing it.