#InboundContent #ContentMarketing #StartupLife
Hey everyone! 👋 So, I’ve been feeling the effects of outbound fatigue lately, with emails just not getting the results they used to. Anyone else relate? 🤔
I’m curious about how you all are approaching inbound content in this age of outbound overload. What strategies have you found to be the most effective? And how do you stay consistent with creating valuable inbound content?
Here are a few ideas I’ve been considering:
– Personalizing content to target specific audiences
– Leveraging social media platforms for engagement
– Collaborating with influencers for reach
What do you think? I’d love to hear your thoughts and experiences! Let’s brainstorm some solutions together. 🌟
When your content provides value by helping people define and solve their problem it works.
Some ways to do this:
* Case studies – both what does and doesn’t work
* Stories of people bettering their lives utilizing your offering
* Define their problem and it’s causes. Most feel their own pain, but often don’t define the problem so that they can go about solving it
* Customer interviews
* Interviews with former employees of defunct companies in your vertical
* Interviews with analysts in your vertical
* Interviews with your own employees talking about how they created the solution
* Break down the financial cases – how they can save time and money and/or generate more income
* Detail the environmental impacts of various solutions
* etc. etc. etc.
AI-generated content is the new spam. Inbound is the way to go.
The more real you can be with your content, the more it’s going to resonate, *especially* in the age of AI. Pick something you are legitimately learning, or struggling to learn, and write about it. You can blog directly on your own website or on a platform like Medium, and then post to your social channels. Writing takes practice, don’t expect a single post to blow up, be dedicated.
It’s dead.
Warm intros and old school networking