#EmailMarketing #EmojisInEmails #SubjectLines #ConversionRates
I’ve split-tested A LOT of emails. Here are three easy experiments you can try that I’ve found have a remarkably consistent win rate. 📧
## The Power of Emojis in Email Subject Lines
You might be skeptical, but the data doesn’t lie – emojis in email subject lines still get more opens than subject lines without emojis. Here are some key takeaways from our testing:
– Using one emoji consistently resulted in higher open rates across different email campaigns.
– Two emojis also showed success, though slightly less consistent than using just one.
– Not using emojis at all resulted in the lowest open rates in our tests.
The key here is to test different emojis and gauge your audience’s response. It’s important to remember that different emojis may have varying impacts depending on your target demographic and the nature of your email content.
## The Price Conundrum: To Display or Not to Display?
When it comes to selling products via email, the decision of whether to display the price directly in the email can have a significant impact on conversion rates and click-through rates.
Our findings revealed the following:
– Including the price in the email led to a decrease in overall clicks.
– However, the conversion rate of those who did click on the price was significantly higher compared to emails where the price was not displayed.
This indicates that while displaying the price in the email may lead to fewer initial clicks, those who do click are more likely to make a purchase. It’s essential to consider your specific product offerings and target audience when deciding whether to include pricing information in your email content.
## The Personal Touch: Using Names in the “From” Field
Adding a personal touch to your email campaigns by including a name in the “from” field can have a substantial impact on engagement. Here’s what we observed:
– Using a person’s name in the “from” field led to an average open rate increase of 40%.
– Additionally, it resulted in an average click-through rate increase of 66%.
While this finding is based on a smaller sample size, anecdotal evidence suggests that including a name in the “from” field can indeed drive higher engagement. This simple adjustment can add a human touch to your email communications and foster a deeper connection with your audience.
**In Conclusion**
These findings demonstrate the importance of continually testing and optimizing your email marketing strategies. What works for one brand may not necessarily yield the same results for another. It’s crucial to conduct your own experiments and gather data specific to your audience and offerings.
Remember, the key to successful email marketing lies in understanding your audience and delivering content that resonates with them. Embrace experimentation, stay informed about industry trends, and tailor your strategies to meet the unique needs of your brand and customers. Happy testing!
Really useful suggestions, thanks for sharing the results of your experiments! 🙌 It will be interesting to test them.
Interesting, I would add that testing, adding polls, and encouraging other forms of engagement would be much more important than vanity metrics!
Insightful tests and tips! Thank you for sharing.
Time of send is also pretty critical. Evening outperforms for most B2C audiences.
a good post on this sub? WTF??
Awesome. Which tool do you use to send emails?
Is there any specific emoji that works best? Are you referring to facial emotion or objects related to the product? Great post!
Commenting so i can bookmark. haha thank you!
GOOD TO KNOW THAT
Great post! thanks
i’m just on my way to start email marketing campaign.
Could you please name the service you use or recommend any free-to-use services?
Great info!