#EmailSecurity #SPF #DKIM #Google #Yahoo #EmailMarketing #DMARC #SpamRate #SpamEmails
Google and Yahoo! have announced a significant email security update that will go live in February 2024. This update is going to impact the way you send emails, especially if you send a large volume of emails or have a high spam rate. In this article, I’m going to break down the important points of this update in a non-boring and accessible way.
##Why the Update?
Gmail and Yahoo! are implementing this update to reduce the number of spam and potentially dangerous spoof emails that users receive. These changes will improve email security for both senders and recipients.
###SPF and DKIM
SPF and DKIM are two authentication measures that will be mandatory for anyone sending emails to Gmail and Yahoo! mail accounts. They work behind the scenes to identify potential authentication breaches. Your email service provider might already offer these, but it’s important to double-check.
###Spam Rate
If your emails are consistently reported as spam at a rate higher than 0.3%, you’ll need to address this issue to comply with the new update.
###Using an @gmail.com Account
If you’re still sending emails from a Gmail account, especially in bulk, you’ll need to make changes to comply with the new policy.
##What You Need to Do
If you send less than 5,000 emails on any given day, you can relax because these changes might not impact you. However, if you’re a bulk sender, here’s what you need to do:
###DMARC Policy
You’ll need to set up a DMARC policy for your domain. This is a crucial step for ensuring email security and compliance with the new update.
###Domain Alignment
If you’re sending from your own branded domain, your “from” address will need to align with your root sender domain to avoid DMARC failure.
##Final Thoughts
This email security update is an important step towards reducing spam and improving email security. If you send a large volume of emails or have a high spam rate, it’s crucial to take the necessary steps to comply with these new requirements. Your email service provider likely has resources and guidance available to help you navigate these changes.
For more detailed information on the update, you can refer to the official documentation provided by Google and Yahoo!
In conclusion, this email security update is a positive step towards a safer and more secure email environment for both senders and recipients. If you have specific questions or need assistance with any of these changes, feel free to reach out for support.
good
Great write up OP. Thank you for the updated info and breaking it down so simply.
Thank you for explaining!
aight bet
just wanted to come here and say eff klaviyo
Saved for when I’m coherent enough to understand all the words
If anyone here needs help with setting up their spf, dkim and dmarc policy then shoot me a message. I own a digital marketing agency and we provide email marketing services. So if you guys need help let me know.
We use google workspace, so we should be ok im assuming… Bigger question here is will this eliminate most spam I receive on my personal gmail?
My gmail address got flagged a while back when I was trying to do a ‘warm up’ campaign (through Snovio). What email address should I use if not a gmail address? Should I just set up an email on my own domain and not hook it up to gmail?
Thanks for the writeup, very helpful.
Is spamming synonymous with entrepreneurship???
<3
0.3% of 1000 is 3…
Dmarcian has a free DMARC verification tool, to check your domain, and they also have a free DMARC record generator tool. If you’re unfamiliar with how DMARC works, I’d recommend setting your first record to p=none to start with. Then if you’re serious, eventually move to p=reject.