#PerfumeAds #CologneAds #UnhingedAds
Have you ever wondered why perfume and cologne ads are so unhinged? 🤔 It seems like every time you turn on the TV or open a magazine, you’re bombarded with images of celebrities doing bizarre and often nonsensical activities, all in the name of selling fragrance. From Johnny Depp strumming a guitar aggressively in a dry lake bed while wolves look on, to a lady in a field of flowers with a deranged smile holding up a gigantic bottle of perfume, it’s easy to see why these ads have left many people scratching their heads.
So, why exactly are perfume and cologne ads so unhinged? Let’s dive into the world of fragrance advertising and uncover the reasons behind these seemingly bizarre marketing tactics.
##The Psychology of Perfume and Cologne Ads
Perfume and cologne ads are designed to evoke emotions and create a sense of aspiration and desire. The goal is to make consumers feel like they need a particular fragrance to be sophisticated, alluring, or glamorous. By tapping into our emotions and creating a fantasy world around a fragrance, brands hope to make their products more desirable and ultimately drive sales.
###Examples of Unhinged Perfume and Cologne Ads
– Johnny Depp strumming a guitar aggressively in a dry lake bed
– A lady in a bath house with weird people looking around
– A lady in a field of flowers with a deranged smile holding up a gigantic bottle of perfume
##Target Audience and Brand Positioning
It’s important to understand that these ads are not meant to appeal to everyone. Instead, they are carefully crafted to target a specific demographic of consumers who are more likely to respond to this type of marketing. Fragrance brands often position their products as luxury items, and their ads are designed to appeal to a more affluent, fashion-conscious audience.
By using celebrities, exotic locations, and visually stunning imagery, brands create an air of exclusivity around their fragrances, making them seem more desirable to their target audience. While these ads may seem bizarre to some, they are carefully tailored to appeal to the tastes and aspirations of the consumers that the brands are targeting.
##The Art of Storytelling in Fragrance Advertising
Perfume and cologne ads often rely on the power of storytelling to captivate their audience. By creating a narrative around a fragrance, brands are able to transport consumers to a world of fantasy and desire. These ads are not selling a product; they are selling a dream.
###Why the Unhinged Approach Works
– It grabs attention: The strange and surreal imagery in these ads is impossible to ignore, making them stand out in a crowded advertising landscape.
– It creates intrigue: By leaving viewers with questions and curiosity, these ads make consumers want to learn more about the fragrance being advertised.
– It makes a lasting impression: Love them or hate them, unhinged perfume and cologne ads are memorable, ensuring that the brand and product are not easily forgotten.
In conclusion, the unhinged nature of perfume and cologne ads can be attributed to the desire to create an emotional connection with consumers, appeal to a specific target audience, and stand out in a competitive market. While they may seem bizarre at first glance, these ads are carefully designed to spark curiosity, intrigue, and desire in the minds of consumers.
So the next time you see a celebrity strumming a guitar in a dry lake bed or a lady frolicking in a field of flowers, remember that there’s a method to the madness of these unhinged fragrance ads. They may be strange, but they’re effective in capturing the attention and imagination of their intended audience.
They’re trying to sell an odor using images and sounds. It defies logic in principle.
Thing with cologne and perfume…..it’s REALLY hard to show what they do on a screen. A car, a TV, an apartment, easy to show what they are or are capable of. Hell even food you can still show, and people usually have a frame of reference.
For example, most people have had pizza. So a pizza ad shown, the viewer can still make assumptions about flavor and texture.
Anything that is a mist, and who’s ONLY property is smell, can’t really show anything. Maybe flowers if it smells like a certain flower, but most men’s scents don’t smell like anything.
So they come up with something to catch your attention and stick in your head when you are shopping.
Just to add to the fun, the deranged flower holding lady is doing it to the music of Suicide.
Can’t believe they are still using Johnny Depp in any advertising campaign after the shit show Amber Heard trial. They were both disgraceful
May I recommend the X account: perfumeadsforsale
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They’re commodity products, there’s really no difference between them except subjective opinions, so there’s nothing substantial to say. It’s all image.
Most people aren’t fragnance experts. They can’t smell tarragon notes or whatever else. So how do you market them? You market the vibe you get when wearing that peoduct. Wear this fragnance and get that feeling of masculinity (guitar with wolves) or that wonderful blissful femininity.
Right now is their biggest time for sales so they have to do something ridiculous and memorable. People either have a perfume they stick with loyally, in which case adds don’t matter at all. Or, they’re buying it as a showy gift since it’s a bit of exorbitantly priced liquid that’s been rendered obsolete by mass-produced deodorant, soap, and access to indoor plumbing. So it’s conspicuous consumption which means that they need some A-list celebrity promoting it in a ridiculous commercial. It’s kind of like how the ridiculously-priced snake oil products sold on goop wouldn’t sell if it weren’t for Gwyneth Paltrow. Perfume only sells because it has hype behind it.
I really like the one where the couple are dancing on the moon. It’s just mesmerising to me.
Let’s not stop with perfume and cologne ads….does everything seem extra over the top lately or is it just me?
Let’s talk about some of the you tube and ads on Amazon prime. Just hearing some of the idiotic shit they spew over and over makes me never want to even see what they’ve selling.
Nobody knows what it means but it’s provocative
Because “buy our product if you do not want to smell of sweat” does not sell.
They are trying to make their scents look either cool, sexy, or something a stupidly rich or powerful person would wear. Partially because people want to feel and smell cool, sexy, rich, and powerful, and partially because smell doesn’t translate over tv that well.
With simpler scents they can can just show fruits and flowers floating in the air and people looking happy, but purfumes are much more complicated (and proprietary) so just showing people sniffing oranges or cupcakes isn’t going to give any kind of accurate idea of what it smells like.
I see her, I want her
she is, what she is
she sees, but she is blind
she has legs, but she has no legs
she is alive, but she is dead
she is a woman, but she is monkey
and I know that I want her, because she it was she is, and what she is is
a blind, dead, disabled monkey
“Unhinged”? Really? Back in my day we just called them “arty”.
Perfume ads make zero sense. Why can they just make an ad that shows me the scent category and the notes. That’s all I need to know. They can even be creative with it and show the notes as objects in the background but they can’t even get that right most of the time.
My favorite audiovisual perfume ad is one where a couple is dancing in space to a vaguely surrealist sounding cover of the song Team by Lorde.
I have no idea which perfume it was or what it smells like but I’d also like to dance in space to weird covers of teen pop songs from 10+ years ago.
I’d prefer those than the constant assault of nearly pornographic ads. Sex sells sure but there’s a line and watching people make out with tongue and grinding on one another is not what sells me on a perfume, thanks.
I wish I had enough to buy Savage because of that Johnny Depp ad; well, because it smells fucking amazing
How do you sell a smell that’s not a normal thing like fruit scented? Like Burberry Hero apparently smells like Adam Driver in a swimming contest with a horse.
I studied fragrance marketing in school. Yes the ads look silly when you really consider what the product is, but smell is closely tied to memory and feelings. The companies are trying to convey how their fragrance can make you feel if you wear it. The notes of the fragrance can also be shown visually in ads (sweat/oiled up bodies for musk, flowers for floral (lol), metallic things for sharp or strong scents).
It wouldn’t sell well if it was an advert pf someone spraying it on and sitting at a desk for 8 hours
My kids would be like what IS this? I started pointing out all the weird perfume ads while we’re streaming.
I was like, if it doesn’t make any sense, it’s a perfume/cologne ad
I think that’s just his yard
They all look like SNL skits. Edit to add: like when Kristen Wig did “Red Flag”.
You’ll notice this with a lot of luxury brands actually. The value is not in the product itself. The value is in what the product means and the feeling it gives the buyer.
A Rolex tells the time just fine, but the feeling and prestige you get from wearing it is harder to establish visually.
So yeah, they basically just make up this crazy scenarios to make it seem very exclusive, prestigious, “look how amazing your life will be when you buy this”.
I took a university seminar on luxury marketing, with a prof from Switzerland. It was really interesting. Mostly just learned how to get money from the super rich and understand what they care about.
There is a lot of money put into the research of how to market designer perfume. If you don’t “get” the commercial that just means you are not the target.
That being said I am not sure who their target market is. Perfume commercials are to music videos as artsy films with weird sex are to porn.