SmallBusinessStrategies #Entrepreneurship #ClientAcquisition #RealEstateVideography #Photography #BusinessGrowth
Understanding the Root of the Issue
So, here’s the lowdown: You’ve been an entrepreneur for years and jumping between different niches like real estate videography, paid ads, copywriting, ecom, and SaaS. This constant pivoting has taught you a lot, but it hasn’t helped your bank account much. You’ve now decided to return to your first love—real estate videography—and add photography to your services, hoping to upsell your clients. With that said, your main question is: How do you acquire clients in a small town?
Know Your Market
To get the ball rolling, it’s crucial to understand the specific needs and challenges of your local market. 🤔 Here’s how to do this effectively:
- Research Local Real Estate Trends: Know the types of properties being sold, the most active real estate agents, and popular listing websites.
- Identify Key Players: Make a list of the top real estate agents and agencies. These will be your primary targets for client acquisition.
- Survey the Competition: Understand who your competitors are and identify what makes your service unique.
Building a Strong Portfolio
One of the most effective ways to acquire clients is by showcasing your expertise. 🏆
- Create a Stunning Website: Your site should highlight your best real estate videography and photography work.
- Leverage Social Media: Share high-quality snippets of your work on platforms like Instagram and Facebook to attract local realtors.
- Client Testimonials: Display glowing reviews from past clients to build credibility.
Networking – The Old School Way
Never underestimate the power of face-to-face interaction, especially in a small town. 🤝
- Attend Local Events: Go to local real estate events, trade shows, and community gatherings.
- Join Local Groups: Become part of local business associations or chambers of commerce.
- Host Free Workshops: Offer free workshops on the importance of high-quality real estate visuals to local agents.
Utilizing Digital Marketing
In the digital age, online presence is non-negotiable. 🌐
- SEO Tactics: Optimize your website for local search terms like "real estate videography [Your Town]."
- Google My Business: Set up and optimize your Google My Business profile.
- Email Marketing: Start a newsletter that offers valuable tips and showcases your recent work.
Offering Competitive Pricing Packages
In a small town, budget constraints are a reality for many clients. 💸
- Tiered Packages: Offer multiple pricing packages that can cater to different budgets.
- Bundle Services: Create attractive bundles combining photography and videography services.
- Flexible Payment Plans: Provide flexible payment models to make your services more accessible.
Leveraging Client Referrals
Word-of-mouth is gold in smaller communities. 💬
- Incentivize Referrals: Offer discounts or freebies to clients who refer you to others.
- Ask for Reviews: Encourage satisfied clients to leave positive reviews on Google and social media.
- Follow-Up: Maintain relationships with past clients by checking in occasionally; they may have new projects or refer you to others.
Evaluating and Adjusting Your Approach
Consistency is key, but so is the willingness to adapt. 🔄
- Track Your Progress: Keep tabs on which strategies are working and which aren’t.
- Seek Feedback: Regularly solicit feedback from your clients and make necessary adjustments.
- Stay Updated: Continue learning about new real estate trends and videography techniques.
Final Thoughts
So, there you have it! While it may feel like a daunting task, acquiring clients in a small town is entirely possible through a mix of local networking, robust online presence, competitive pricing, and leveraging referrals. Keep your focus clear and consistent, and you’ll soon see your business begin to thrive. 🌟
Got any more questions or tips? Drop them in the comments below! 🖋️
LocalBusiness #ClientAcquisitionTips #EntrepreneurInsights #SmallTownSuccess #RealEstatePhotography
By taking these steps, your business will be better positioned to pick up and thrive in your small town. Good luck! 🚀
I think you have answered your question in the first line.
I would suggest focusing on what you already have. Try offering free photography to build a reputation and build a network and leverage both of them in the long run.
paid ads, copywriting, email, sms
however, if whatever you provide is not in demand, then you’ll never get clients…
Focus on one thing, nail it, then scale. Don’t spread yourself too thin.
Oh, real estate videography! Now that’s an arena where you can provide true value and it’s great that you are pursuing what you love. In a small town, word-of-mouth and personal connections can go a long way. Start by reaching out to your personal network – friends, family, acquaintances. Let them know about your service and ask if they know anyone who could use it. Attend local events, gatherings and club meetings. You’ll get plenty of opportunities to rub shoulders with folks who might need your service or know someone who does.
If you haven’t attempted cold calling or emailing, it could be worth giving a shot. Approach local real estate agents or agencies and market your services to them. You could even offer a free trial, where the first photo shoot or video tour is on the house. Once they see the quality of your work, the subsequent ones could be for paid.
I would also encourage you to showcase your work online, even if it’s a small town. A well-designed website with your portfolio, or a social media account dedicated to your business can be an effective tool. Remember, the Internet is a great equalizer and you never know who might stumble upon your work and need your services.
And lastly, don’t forget about print. A small ad in local newspapers or community bulletins can lead to inquiries.
Keep honing your craft and persisting. Finding a sweet spot in business takes time, but it sounds like you’re moving in the right direction. Best of luck!
Stick with it for ten years now.
Work a full-time job on the side if you have to.
I live in a small town. If you haven’t sat down with every broker in your community to show them your work and pricing, you’re missing out. If you can’t get meetings with the brokers, start with the agents and work your way up. Become buddies with the bankers and contractors as well. The industry is small, especially in a smallish town. If you’re decent, you’ll get more work.
Are real estate transactions slowing down in your area? Are other people getting the jobs you want or do the opportunities not currently exist?
Why not hand out hardcover books that highlight your expertise? They establishes you as an instant authority and your book serves as a ‘business card on steroids.’ I believe there’s a channel on Youtube that teaches you how to do this cheaply and quickly. Channel is InstaCredibility
Get in with agents
Business never picks up in my life lol story of my life lol.
In a small town , the best way is to put a big banner at a place where everyone passes by.
There are meetup groups (app), toastmasters and several networking apps , I’ve been in several situations that are similar and believe it or not, sometimes I would just say “I’m new to the area or re entering , and I would love your help”. Just get yourself out there and intrigue yourself