🚫Stop trying to make money🚫
Let’s be real – we all want to make money. That’s a given. But if your sole focus is on the dollar signs, you’re setting yourself up for failure. Trust me, I’ve been there. I used to chase after every get-rich-quick scheme and business idea that I thought would make me a millionaire overnight. Spoiler alert: it didn’t work.
So, what’s the real secret to building a successful business? It’s all about shifting your mindset and focusing on solving people’s problems and creating true value.
**Why Chasing Money Doesn’t Work**
Have you ever felt like no matter how hard you tried, you just couldn’t seem to make any real money with your business ventures? I’ve been there, and I know exactly how frustrating that can be. Here’s why chasing money doesn’t work:
1. Lack of genuine connection with your market
– When your sole focus is on making money, you disconnect from your market and the real needs of your potential customers. This makes it incredibly difficult to create products or services that resonate with them.
2. Short-term thinking
– Chasing money often leads to short-term thinking. You may make a few quick bucks, but it’s not sustainable in the long run. Building a successful business requires a long-term vision and a commitment to adding real value to people’s lives.
3. Inauthenticity
– People can sniff out inauthenticity from a mile away. If your only goal is to make money, it’s likely that your customers will see right through it. Building a genuine, trustworthy brand is essential for long-term success.
**My Personal Journey**
I used to be so focused on making money that I missed out on countless opportunities to truly connect with my market and offer real value. It wasn’t until I shifted my mindset and embraced a genuine desire to solve people’s problems that things started to turn around for me.
I’ll never forget the moment when I decided to help a client with a project that was way beyond our usual scope – for free. I didn’t do it with the expectation of getting paid, I did it because I genuinely wanted to help. To my surprise, that client ended up becoming my first paid client and referred multiple others to me. This experience taught me the power of focusing on adding value and genuinely addressing needs.
**The Key to Success**
The key to building a successful business is to stop chasing money and start focusing on solving real problems and providing value. Here’s how to do it:
1. Identify genuine needs
– Take the time to truly understand the needs and pain points of your target market. What problems are they facing? How can you help them solve those problems?
2. Create valuable solutions
– Instead of trying to push products or services on your customers, focus on creating solutions that genuinely add value to their lives. This can involve innovating, improving on existing products, or providing exceptional customer service.
3. Build genuine connections
– Building a successful business isn’t just about making sales – it’s about building genuine connections with your customers. Focus on creating an authentic, trustworthy brand that resonates with your audience.
In conclusion, stop trying to make money and start focusing on adding real value to people’s lives. When you shift your mindset and prioritize solving problems, the financial rewards will naturally follow. Trust me, it worked for me and it can work for you too. Remember, success isn’t about the money, it’s about the impact you make.
This sub needs this post badly yet it’s crickets 🦗 Nice to see a fellow entrepreneur who has truly learned this lesson.
Gary Vaynerchuk, is that you?
I really agree with you!
If you make it for the money and don’t enjoy what you doing but you do it because you have bills to pay, things just don’t happening!
Money is a terrible motivator, at least for me. All my successes were built on my love of service.
Money can be a good driver but the ultimate thing is really helping people and solving problems.
I always used to look for the hidden secrets, bc I couldnt believe you can make it work only doing this. But realizing it is – hit different. And consistently doing this is a easy process, but not easy to accomplish.
Thanks for sharing man!
the products made with the core intention to make money VS the products made with the core intention to help people – are two very different products.
It seem like your personally & experience is more suitable for the latter.
Ok!!!……but how much money did you make?
Such simple advice but so damn valuable. I think i really needed to hear this. Thank you.
Create value for others, and prosperity will follow
Those businesses failed because you don’t know how to market your services. You got your client because it fell into your lap.
Has nothing to do with trying to earn or work ethic. You just don’t know how to market
this was helpful thanks brother
Terrible advice. Freebies create dependence on freebies and often create a long winding road of work that leads to nowhere. Just because you got lucky with one client doesn’t mean you should recommend people to go out and work for free. The better solution for this thought school is the low cost entrance phase, where you offer a low cost solution to clients that won’t pinch their wallets – it gets them over the psychological barrier to paying you while showing you can produce results and opens the door to subsequent significant engagements.
On a side note, business that doesn’t generate revenues and ultimately profit isn’t a business. It’s more like a hobby.
Thats why I think Engineering and Economics are two Best majors, making products and marketing
I’ve owned four businesses in last 40 years. I started every one of them with the sole intention of making as much money as possible. That motivation worked out quite well for me.
I did the opposite as you.
I tried to scale businesses and succeeded to a certain extent, I didn’t care about money. Money was just ressources to allocate towards my mission.
Then better funded established international competitors came in my market and wrecked me.
Turned down a $25m offer for the project and rode it dow to pretty much zero. That was my early 20s.
After that I decided my next business will be to make money. Grew it to 50m revenues / $8m in profits and sold it.
Spun out tech stack, gave birth to a tech company now worth half a billion.
Was part of many other teams, I will have my 4th exit in a few months from now.
You need to think about both, money is also important. It’s a tool that allows you to create an impact.
Absolutely agree, adding value is key to genuine success.
nah bro
do business to make money
landed my first sale (2750) in 6 weeks, second (2500) 2 weeks later, and got a bigger deal (12k) pipelined i bet i can close by mid march
the key is this – sell something that people want to buy
You know, there’s an interesting argument in Robert Cialdini’s Influence – Psychology of Persuasion, there is a nice anecdote about a souvenir shop, that could not sell one antique necklace or something like that. The solution was to raise the price, and as soon as they did, they made the sale. Because it was worth more, now that the price was like triple or something. Many people are like that, and want to do all good, but you have to find balance and think about yourself, too, and make the sale.
Great book, btw.
Yup.
I will always say it: the heart of GREAT marketing and business is obsessing over making your client’s life at least 1% easier.
Na bro I opened all my businesses to make money. They make money. I don’t really enjoy them, they aren’t sexy businesses. I like talking to people, selling and marketing though.