#MarketingStruggles #ClientRetention #Overwhelmed #Burnout
Feeling the heat 🔥 with 15k a month in revenue and going crazy 😵…sound familiar? I’ve mastered the art of bringing in new clients for my PPC agency, but they’re mostly garbage 🗑️. Now I’m stuck in a vicious cycle of being too busy to properly serve clients, causing attrition, but I can’t pull back because of expenses and keeping the lights on 💡. Has anyone else been in this situation?
My average client pays 650 USD a month, bringing in 3 clients a month, yet I’m paying myself LESS now that I have 20+ clients compared to when I had only 10 📉. The rapidly changing economy has made clients more demanding than ever 💼. I’m great at fulfillment, been at this for 5 years, but I need a vacation ASAP 🏖️.
I want to hit the reset button, but that’s simply not possible. Have you faced similar struggles in keeping up with marketing demands? How do you manage to balance client service and business growth effectively? Let’s share experiences and learn from each other! 💬🤔 #PPC #BusinessGrowth #WorkLifeBalance #EntrepreneurLife
Would you like to sell it or find a solution for working less?
What are you selling for $650? Is this just service or including ad expenses?
Would you be able to bring other leads in, if you’ve mastered that part? Maybe I have an offer for you.
Just let it die.
Come help me sell scale my new business idea!
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Yes I know, it’s not crazy technology, but simple and people like it!
It’s my time to help for real. I totally understand what’s going on. Real life hard earned megalomania. I think it’s just apart of what successful people have to deal with that lowly haters don’t understand. You’re gonna be hated and alone and you just gotta keep going. There isn’t gonna a be time for vacation you have a duty to do. You were destined by the gods to make it and you just have keep it together as long as you can. Eventually all the tasks that you have to do to make it go become second nature. You have to let time pass and make the right moves think like your favorite general would
You seem to be good at what you do around that price point. You are more responsible for others (staff) which causes more stress. Here are a few suggestions/questions.
Review all customer demands for the past 3 months. Raise prices for demanding customers or find away to slow down turn around time.
Customers that are churning would they be happy to pay more for better service, if yer that’s something to think about.
Do what some entrepreneurs do. For first 10 customers they charge $50 next 10, $100, next 10 $150. You can use any scale that makes sense.
Do you have processes? Can some demands be resolved by a help article, an FAQ? Are you categorizing client demands by urgency? Can Ai help anywhere? Do you have a board that can show only one client’s requests so you can see what is outstanding? Do you need to break down tasks into repeatable reproducible steps that can written in a template or playbook that your staff can follow?
Bottom line: look around for bottlenecks, demanding clients, poor staff performance or lack of standard processes.
Hire a Filipino expert
You could also add a short questionnaire to segregate clients into different groups, you will are more likely to match your preferred client if you are funneling out dead ends without having to look at it. Hope you find the right way to help you out.
First thoughts that come to mind without more info:
1. Of all of the customers you have/had – can you pinpoint one or two that were perfect for you? You enjoyed the work, got paid on time and well, etc?
If so, identify common factors with those people.
Then using that information, create a pre-qualification process.
If you’re so busy that you’re drowning, you can afford to pick your customers.
Create a system around that.
2. Raise your prices.
3. Identify the processes in your business that are repetitive that you can streamline and create better systems for.
4. Identify the things you can let go of. For example – adjust expectations on when you’re available and when you respond to things.
Choose which channels you communicate through if you have several and feel overwhelmed.
A lot of times we do things simply because we feel we have to, but there are often a lot of things we can let go of.
And what’s funny is we think a feature or benefit is a make or break thing for customers and it’s not. So that’s something else you can offload if need be.
5. Have self-service options. Videos, FAQ, help docs, etc so the types of customers who would serve themselves can.
6. Create a schedule you want and fill everything else in around it. Again, you’re at a point to where you can be choosy.
So if you want a vacation, build that into your calendar and build your systems to support it.
The short answer is you aren’t charging enough for your services, and it doesn’t sound like you’re set up to scale without a lot of strain.
Most agencies charge either a significant higher retainer, a percentage of ad spend, or both. If you grandfather your easy to manage clients in at the rate they have now and slowly increase them over time, but change your pricing model for any new clients, you may be able to clean the model over time and have fewer clients that pay you significantly more money.
In my experience, people who are willing to pay higher fees are also generally less demanding (within reason), so you may alleviate a lot of stress right there by changing the target clientele a bit.
Raise your prices.
You’re charging way too low for what you do. Your prices are less than what we charge to whitelable our media buying. Usually our clients mark up double, depending on the reach.
You need to consider what you’re doing for these clients and how much revenue your leads are bringing in do them you can’t feel bad for charging more. Minimum 997 per campaign if not more.
Really hard to make money using people at $650/mo. Even with international talent. You’ll never get beyond 200-300k (source: was in similar boat in prof services 6 years ago now doing $5m/yr)
Why not hire someone who can filter out between a good client and a bad client?
Increase your prices, this will lea to (i) quality clients (ii) more revenue allowing you to pay yourself more or hire an assistant (iii) reduce the amount of clients onboarded on a monthly basis but increase the quality of the service.
Raise your prices. Simple.
how do you acquire the 3 clients / months?
Triple your rates to start.
Raise prices until you have the cream of the crop clients remaining. You apply insane care to the remaining 20-25% of your clients. The PITA (pain in the ass clients) were never staying long term.